Audi India is gearing up to roll out its all-new baby luxury sedan, the A3 in the Indian market on the 7th of August. Though the launch is still a good month away, the German automaker seems to be betting big on its upcoming sedan, as it has been reported that the local production of the A3 has already commenced at the Volkswagen Group firm Skoda’s plant in Aurangabad, Maharashtra.
The move has officially made the A3 sedan that first such product from Audi brand that has made it onto the local production line, ahead of its commercial debut in the Indian market. Other models, such as the A6, A4, Q5, Q7 and the Q3, which are now locally built were initially imported into the country as completely built units (CBU.)
“The local production of the Audi A3 sedan in India is in continuation of our growth strategy and consistent focus on the Indian market.” Audi board member for production, Hubert Waltl said. “The market potential coupled with the world-class infrastructure in the plant, efficient working progress, qualified workforce and a well-developed logistics environment were the factors that motivated us to expand the product portfolio at the Aurangabad plant.” Waltl further added.
Bullish on the potential of the A3, Audi India head Joe King said, “We believe that the launch of this car would see us further consolidating our market share and strengthen our leadership position.” Back in 2013, Audi India rose to the top spot by becoming the first luxury car brand to cross the 10,000 sales milestone, leaving behind the likes of Mercedes Benz and BMW.
“The Audi A3 sedan will be a game-changer for us in India, since it will open up the luxury segment like never before. I feel that the Audi A3 sedan is just the right product for the Indian market. Globally, the Audi A3 has been a huge success and was voted, ‘World Car of the Year’ in 2014 overcoming 23 other rivals.” Joe King further added.
In the Indian market, the A3 sedan will go up against the entry-level products of the other two German rivals - the Mercedes Benz A-Class and the BMW 1-Series - both of which, happen to be luxury hatchbacks. Audi India then, has a clear upper hand based on A3’s form factor alone, since they chose to capitalise on the Indian consumer’s preference for the sedan body type.