This year’s edition of Lavasa Women’s Drive (LWD) has bagged a place in the prestigious Guinness World Records for ’Most female participants in a motor sport event.’ This was the sixth edition of the drive, which saw participation of 934 women with 467 cars who drove from Mumbai and Pune to the Lavasa hill city. The event was organised on February 22, 2014.
Lavasa Women’s Drive actively supports the cause of Women's Cancer prevention through early detection since 2009. A large part of money collected through registration, is donated to Women's Cancer Initiative - Tata Memorial Hospital and up till now more than four million rupees have been generated towards the cause. The social aspect of the drive has a large role in the generation of significant number of women participants. During the duration of the rally, free cancer detection camps and workshops were held at Lavasa and other remote villages of Maharashtra.
The winners of this year’s drive will be felicitated by superstar Amitabh Bachchan at an awards ceremony to be held in Mumbai on March 18, 2014.
Marco Frigatti, senior vice president of records, Guinness World Records, said, “This is an impressive mass participation Guinness World Records event – even more so when the record itself helps raise awareness of a serious health issue such as cancer. We welcome the Lavasa Women’s Drive to our family of our record holders.”
Anuradha Paraskar, senior vice president of marketing and sales, Lavasa Corporation Limited remarked, “It is a proud moment for us at Lavasa. What started as an innovative concept 6 years back has now made a mark on the global stage by setting a new Guinness World Record. We salute the spirit of participants and congratulate them for setting a new world record. The recognition for Lavasa Women’s Drive augurs well for Lavasa, India’s planned hill city. When we set out to build the city we always envisaged it to be a development that will make India proud. Recognitions like the Guinness World Record are significant milestones in our journey towards making it happen.”