U.S-based automaker, General Motors is looking at its Indian subsidiary to make it a major global sourcing base for its small cars. For the first time in its 18-year career in the country, General Motors India is drawing up an integrated export strategy to ship the Chevrolet Beat hatchback in to the United States.
General Motors India is gearing up to kick-start the export of the Beat small car to the market in Latin America from the second half of 2014. The automaker will begin with shipping 2,000 to 2,500 units of the small car to the market in Chile in October 2014. In the next phase of its strategy, General Motors India will add Mexico, Peru and CAC (Central American and Caribbean Countries) to its list of export destinations from 2015.
General Motors India predicts that almost 18 to 20 per cent of its total production at its facility in Talegaon near Pune, Maharashtra will be used for exports. For the first year, the export volumes into Latin America will be small at about 2,000 units. However, in the next two to three years, the company plans to scale up the exports to 30,000 to 33,000 units of the Chevrolet Beat.
This incremental volumes come at a time when General Motors is restructuring its international operations, by segregating China from its Consolidated International Operations. The decision was taken in November of 2013 to move the Consolidated International Operation Office to Singapore to have a closer watch on markets like India and South East Asia.