Mahindra & Mahindra (M&M), the home-grown automaker, will kick off the 149th edition of the Great Escape from July 7 - 8 in Goa under the Mahindra Adventure umbrella brand. Around 50 4WD and 2WD vehicles from the company's stable will maneuver the challenging route of 40 kms. This Great Escape will see participation from Mahindra customers from all parts of Goa and neighboring areas. The first season of the Off-Roading Trophy, Mahindra’s all-India off-road championship was held in Goa in 2012.
The best off-roaders from around the country fight for top honors and to win a new Mahindra Thar CRDe 4x4. The rally will be flagged off from Club Mahindra Varka, Salcete, South Goa and shall present the participants with an opportunity to explore the area’s scenic terrain. The event will see participation from the entire gamut of Mahindra vehicles including the Bolero, Scorpio, Legend and the extreme off-roader – the Mahindra Thar CRDe 4x4 – each representing the company’s tough and rugged DNA. The Mahindra Great Escape was first conceptualized in 1996 as a non-competitive, off-road rally meant to encourage Mahindra customers to test the strength and performance of their vehicles on terrain other than tarmac.
Wrapped in a blanket of green, with gurgling streams and rolling hills, Goa offers a picturesque setting for a day of fun-filled off-roading. As a hub for off-roaders, Goa gives auto enthusiasts the perfect opportunity to enjoy the monsoon and tackle the challenging routes the state has to offer. Over the years, the Great Escape has acquired a reputation as one of India’s premier off-roading events with each edition seeing enthusiastic participation from die-hard Mahindra fans and customers alike. For those asking, Mahindra Adventure Off-road Training Academy is 28-acre facility, India’s first dedicated facility providing a one stop solution to learning everything about a Mahindra 4WD vehicle. Custom-made Mahindra Thars equipped with radio sets are exclusively used as training vehicles at the facility.