Mahindra & Mahindra has appointed Satinder Bajwa as Vice President, who will lead sales and customer care functions of sub-1 tonne segment of small commercial vehicles (SCV). Bajwa will be reporting to Veejay Nakra, Chief of Sales & Marketing (Auto Division).
Speaking on this, Rajan Wadhera, President of the Automotive Sector, M&M said, "M&M is recognised as an auto OEM with the widest portfolio of products. Increasing need for exploiting opportunities in small commercial vehicles and growing the business on one hand and a dedicated and undistracted focus required in personal vehicle segment on the other hand has now necessitated structural interventions. The process of formation of a separate front-end will be spread over next six months to ensure a smooth transition. This new vertical will be responsible for Alfa, Supro, Jeeto, E-Riksha."
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Prior to this joining, Bajwa had been an instrumental role player in establishing sales for Nissan and Datsun India and was working as Director, Sales, Network and Customer Relations at Nissan India. Prior to that, he worked with Hyundai and the country’s largest carmaker by volume Maruti Suzuki India (MSIL) for around six years between March 2007 and April 2013, and in the past, he has also held key positions with Piaggio and Bajaj Auto.