- Mahindra Pick up range consists of four brands: Bolero Maxi Truck, Bolero Pik-up, Bolero Camper, & Imperio.
- Mahindra & Mahindra has a 58 percent market share in 2 to 3.5 T LCV category
- This is the highest ever annual sales growth for Mahindra's Pick-up range since its launch.
Mahindra Bolero has crossed the 1.50 Lakh sales milestone in domestic sales in FY'19 in the Indian market. The Mahindra Pick up range has sold 1,62,000 vehicles in FY-2019, compared to 1,49,121 vehicles in FY-2018, registering a growth of 9 percent. This is the highest ever annual sales growth for Mahindra's Pick-up range since its launch. Currently, the company has a market share of 58 percent in the 2 to 3.5 T LCV category. For those asking, the Mahindra Pick up range consists of brands such as the Bolero Maxi Truck, Bolero Pik-up, Bolero Camper, & Imperio.
Speaking on this milestone, Veejay Ram Nakra, Chief of Sales & Marketing - Automotive Sector, Mahindra & Mahindra Ltd. said, "Mahindra has been the market leader in the pickup segment for over a decade. The journey toward achieving this over 1.5 lakh units milestone of Pickups in fiscal year 2018-19 is a proud moment for us. We are grateful to all our customers for their belief in the brand and for the success of our newly launched Maha Bolero Pickup 1.7T. Today, Mahindra has the widest range in this segment and has set new benchmarks in style, comfort, convenience, technology, and offers best-in-class value and efficiency to our customers". Mahindra Pickups have been the market leaders since their launch.
The Pick up portfolio mainly comprises of 4 brands namely, Bolero Pick Up, Bolero Maxi Truck, Bolero Camper & Imperio. The home-grown automaker also has specialized variants in the range such as the 4WD Pickups, CBC Pickups, and customized solutions. Mahindra introduced the first AC pick up, first 4x4 Pickup, first Double Cabin Pick up, the first CNG pick up and the first Micro Hybrid Pick in India. Today, the Pick-up segment in India has sales of over 14,000 vehicles per month and is growing rapidly. Mahindra has the widest portfolio in Pickups to meet various needs of cargo transportation.