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Mahindra Bolero Pik-up to come with industry-first guarantee packages

Mahindra Bolero Pik-up to come with industry-first guarantee packages

Snapshot: The company has announced ace Bollywood actor Manoj Bajpai to be the face of the new “India Ke no. 1 Pick Up ka Vaada” campaign for the SUV range.

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Mahindra & Mahindra (M&M) is offering a couple of industry first guarantees on its Bolero Pik-Up range in the country. The company has announced ace Bollywood actor Manoj Bajpai to be the face of the new “India Ke no. 1 Pick Up ka Vaada” campaign for the SUV range. Mahindra Bolero Pik-Up has been the leader in its segment for the past 15 years with over 10 lakh customers. The home-grown automaker has several first to its name in the pick-up segment, be it the first AC Pick up, first CNG Pick up or the first Micro Hybrid Pick up.

Checkout the interior cabin of Mahindra U321 MPV (Toyota Innova Crysta rival)!

Speaking on this first of its kind guarantee in the pick-up segment, Veejay Ram Nakra, Chief Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “As the leaders in the pick-up segment for over 15 years, it has always been our endeavour to enhance our Customer Value Proposition. Today, we are set to raise the bar further through a set of disruptive and unprecedented after-sales guarantees in our flagship Bolero Pik-Up brands, through ‘India’s No.1 Pick-up ka Vaada’. These guarantees will enable our customers to get the best out of the investment made, reduce the cost of maintenance and improve the earning potential on our Bolero Pik-Up range.” Just so you know, Mahindra has a network of over 3,000 service centers and associates across the country.

Speaking of the ‘India ke No. 1 Pick Up Ka Vaada’ offer, it comes with two guarantee packages: Minimum Rs. 4 lakh buyback value after 4 years and Free maintenance for 2 years. The former is an industry first assured buyback value which protects the customer’s interest by reducing the total ownership cost and increasing the profitability over a 4 year lifecycle, while the latter ensures that customer expenses for “Periodic Maintenance Schedule (PMS)” is nil for a period of two years which translates into higher savings for customers. In addition, the company is also offering a service guarantee within two hours, with the promise of Rs. 750 cashback in case of any delay. Further, the bumper to bumper standard warranty has been increased from 1 year to 2 years/ 1 Lac kms.

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