Mahindra Bolero has touched the sales milestone of 10 Lakh units since its inception in the country. The Bolero has also regained its position in the list of top 10 passenger vehicles of India where it featured as the third highest selling SUV in the country. The SUV has registered year-on-year growth of 23 percent, outperforming the industry which has witnessed 17 percent growth. It is available in two trims: Bolero Power+ and Bolero, with prices in range of Rs. 6.85-8.98 Lakhs (Ex. Showroom, Delhi).
Speaking on this achievement, Veejay Ram Nakra, Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. said, “This is a proud moment for us as our iconic brand, Bolero crossed the 10 lac units milestone, since launch. Infact the Bolero has regained its position in the top 10 passenger vehicles in India, which is a validation of the confidence consumers, in semi urban and rural India, have reposed on the brand. Further the successful launch of the Bolero Power+ has helped the brand to grow steadily, inspite of several new launches in the UV space. I am sure that the Bolero will continue to be as popular on Indian roads in the years to come”. The launch of the Bolero Power+ in 2016 has been an evolution of this powerful brand and since then the Bolero has grown steadily.
Mahindra Bolero Power+ is offered in four variants: LX Power+ 2WD at Rs. 6.85 Lakhs, SLE Power+ at Rs. 7.19 Lakhs, SLX Power+ at 7.83 Lakhs and ZLX Power+ at Rs. 8.18 Lakhs. All the aforementioned prices are Ex. Showroom, Delhi. Speaking of the standard Bolero, the SUV comes in 11 variants: EX Non-AC at Rs. 7.33 Lakhs, EX AC at Rs. 7.75 Lakhs, LX Non-AC at Rs. 7.65 Lakhs, LX 4WD Non-AC at Rs. 8.30 Lakhs, Plus Non-AC at Rs. 7.77 Lakhs, Plus Non-AC PS-R at Rs. 7.93 Lakhs, Plus AC at Rs. 8.17 Lakhs, Plus AC PS-R at Rs. 8.33 Lakhs, SLE at Rs. 8.18 Lakhs, SLX at Rs. 8.73 Lakhs and ZLX at Rs. 8.98 Lakhs. The LX variants are only available for the Government. All the prices mentioned before are Ex. Showroom, Delhi.
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