India's indigenous all-electric car, the Mahindra e20 was recently flagged off for an expedition from Kashmir to Kanyakumari. Ace ex Sri-Lankan cricketer Arvinda D'Silva flagged off the e20 from Srinagar. The e20 will be a distance of more than 5000 km to Kanyakumari over a course of 30 days and will stop at 52 strategic locations.
Named as the 'Mahindra Reva Goodness Drive - Kashmir to Kanyakumari', the expedition will include a convoy of 3 Mahindra e20s. The idea behind the drive, according to Mahindra, is to demonstrate the advantage of electric vehicles in building a clean and green eco-system. The drive will also show how easy it is to operate and maintain an electric vehicle.
Contrary to the popular belief, this drive will also debunk other myths connected to the e20. Some of these myths relate to the range anxiety, ability to traverse tough and difficult terrain, acceleration capabilities, turning radius of the car, long distance journeys, breakdown issues and convenience of clutch free driving.
Speaking at the flag off, Arvind Mathew, Chief Executive Officer, Mahindra Reva said, “Mahindra e2o is the Mahindra Group’s endeavor to offer its customers a clean, smart and economical personal mobility solution and thus redefine sustainable urbanization.”
Mahindra e20 was launched in 2013 after the company took over the charge of Maini, the original manufacturer of then Reva. Selling at around Rs 8 lakhs, the e20 couldn't find the sales traction, which is worse for an electric car throughout the world. With government policies like FEMA, Mahindra hopes to reduce the price and push the sales in the coming months.