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Mahindra First Choice Launches 'Under the Bonnet' Initiative

Mahindra First Choice Launches 'Under the Bonnet' Initiative

Snapshot: ‘Under the Bonnet’ initiative is designed to educate car owners on basic car care and maintenance techniques with hands-on experientials.

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Mahindra First Choice Services has launched the ‘Under the Bonnet’ initiative in the country. It is designed to educate car owners on basic car care and maintenance techniques with hands-on experientials. The first session was organized for women employees of IFFCO Tokio General Insurance situated in Gurugram. A group of 20 women car owners actively participated in the session. The participants were trained on the various aspects of car maintenance and basic do’s and don’ts. The objective of the session was to educate and empower women on vehicle maintenance, repair and servicing.

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YVS Vijay Kumar, CEO, Mahindra First Choice Services said: “Mahindra First Choice Services was set up with the objective of bringing trust and transparency into the highly fragmented and unorganized car service segment. With initiatives such as ‘Under the Bonnet’ we aim to take this a step further by sharing our expertise with car owners and giving them hands-on experience on basic car care and trouble-shooting techniques, thus empowering them to make informed car servicing decisions.” The skilled and trained representatives of MFC Services provided interesting insights on basics like what to do when car keys are locked inside, how to change a flat tyre, how to jumpstart the battery, how to prevent over-heating of the car, how to increase the mileage of the car and other trouble-shooting techniques.

MFC Services was established in 2008 and offers complete car maintenance and service solutions, from body repairs to wheel alignment and balancing to periodic maintenance services and value added products. Its franchisee workshops have skilled technicians to handle service needs of all cars especially those of Maruti, Hyundai, Tata and Mahindra which constitute approximately 79% of the car services market. With 328 franchisee workshops in 22 states and having crossed the 1 million cars serviced milestone, MFC Services is marching towards its vision is to be amongst the top 3 service providers for ‘out of warranty’ cars by 2018. It aims to grow its network to 1200 workshops across the country.

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