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Mahindra First Choice Opens First Outlet in Patna, Bihar

Snapshot: It was inaugurated by Amresh Khar, Zonal Head, East Zone, Mahindra First Choice Wheels Ltd.

Mahindra First Choice Wheels Ltd. (MFCWL), the country's leading multi-brand certified used car company, inaugurated its first outlet in Bihta, Patna. The new outlet, Manshi Automobiles, is spread across 11,800 sq. ft and is located at Ara Koielwar Road, Main Bihta Chowk. It was inaugurated by Amresh Khar, Zonal Head, East Zone, Mahindra First Choice Wheels Ltd.

“With this launch, Mahindra First Choice Wheels continues to expand its presence across the length and breadth of India. The new showroom at Bihta strengthens our presence in the East. With 42 outlets, Bihar is an important market for us and we look forward to serving our customers here with innovative and industry-first products and services and our unique ‘brick and click’ model. Our strong franchise network will also play an important role in helping us to fulfill this goal,” said Mr. Khar. The company’s footprint in the East currently encompasses 42 dealerships and it further plans to expand this number to 60 outlets by year end. Key focus areas include Katihar, Saupal, Farbisgunj, Gaya, Kishangunj etc.

“The Mahindra barnd enjoys a great deal of credibility in Bihar and we are honoured to be associated with Mahindra First Choice Wheels in Bihta. Manshi Automobiles will serve as a one-stop shop for all those wishing to buy or sell a used car and will offer a range of services including car finance, insurance, fitment of car accessories and assistance with paperwork and documentation,” said Om Prakash, Dsirector, Manshi Automobiles. The used car market, with an estimated size of 3.2 million units, is already larger than the new car market and is growing faster than the new car market. The current slowdown notwithstanding, it is expected that the used car market will become almost double the size of the new car market in the next 5 years.

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