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Mahindra First Choice Service to open 25 Workshops in Rajasthan

Snapshot: The company would setup workshops in Jaipur, Ajmer, Beawar, Sikar, Jhunjhunu, Alwar, Dausa, Sawaimadhopur, Tonk and Kota districts.

Mahindra First Choice Services, a wholly owned subsidiary of Mahindra Group and Group's after-market wing, would open 125 workshops this year across the country, including 25 in Rajasthan. The company would setup workshops in Jaipur, Ajmer, Beawar, Sikar, Jhunjhunu, Alwar, Dausa, Sawaimadhopur, Tonk and Kota districts. In addition, the company is also expanding its presence in Madhya Pradesh, Uttar Pradesh and other potential markets.

"There is a high potential for the multi-brand car servicing business in Rajasthan and to tap the opportunity, we are expanding our network in the state and plan to open 25 workshops by 2015," Alok Kapoor, Head Marketing and Franchise Business - Mahindra First Choice Services ltd, said. Mr. Kapoor also said that company was looking forward to invite franchisee partners in cities which are in the radius of 300 km of the state capital. Mahindra First Choice Services is working on expansion plan as it got overwhelming response from dealers. Apart from the Regular Service package, one can also go for several other individual packages such as Wheel Care, Denting & Painting, Car Grooming, Brake Repair, Engine, Clutch & Transmission, and Steering & Suspension.

A cluster of the franchise will be developed and a cluster warehouse will be set up in Jaipur in next one or two months and it will cater to these workshops. "The warehouse will be set up under our spare parts management model. The warehouse will have parts of cars of multi brands and will cater to these workshops. The vehicle owner will not have to worry about parts as all the parts will be available with warranty through our warehouse," he said. At Mahindra First Choice Services, leave alone Mahindra Cars, an individual can service any car of any company at an affordable price with high-level of reliability and trust.

Source: Economic Times

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