Mahindra Truck and Bus Division today launched the Furio truck, its first in the ICV (Intermediate Commercial Vehicles) segment. With this brand new range, the company offers an unprecedented guarantee of ‘More Profit or Truck Back’.
The Furio truck is Mahindra’s stepping stone in the ICV category with the aim to become an entirely commercial vehicle player. With the launch today, it is ready to be sold across Mahindra dealerships throughout the country. Mahindra Furio truck price starts at Rs 17.45 lakh (FURIO12 19ft HSD variant) and Rs.18.10 lakh (FURIO14 19ft HSD variant) all prices, ex-showroom, Pune.
With a heavy investment of Rs. 600 crores, Mahindra Furio is the result of 4 years of R&D involving over 500 Mahindra engineers and 180 suppliers.
Speaking at the launch, Dr. Pawan Goenka, Managing Director, Mahindra & Mahindra Ltd said, “The launch of the new FURIO range of ICV trucks with an unprecedented customer value proposition of “Get More Profit or Give the Truck Back”, is a unique and pioneering promise, which reflects our serious commitment to the segment and confidence in our product. It is also an outcome of substantial investments in the CV business. Today we are probably the first and possibly the only CV brand in the world to have an end-to-end presence from 3 wheelers to 49 T truck. With Pininfarina design, the FURIO is set to be a game changer for us and perhaps for the industry, giving the new truck one of the safest, most ergonomic and comfortable cabins that will set new standards.”
Speaking on the occasion, Rajan Wadhera, President, Automotive Sector, Mahindra & Mahindra Ltd., said, “The ICV category is highly competitive making the entry of a new player seem difficult. However, we are confident of making our mark with an unprecedented Customer Value Proposition, focusing on maximizing earnings and ensuring the peace of mind of our customers. Our strong technical acumen and ability to gather and process customer insights have helped us devise category best products. With the launch of the Mahindra FURIO, with guaranteed higher profit, I am confident that the ICV segment will never be the same again.”
As per Vinod Sahay, CEO, Mahindra Truck and Bus and Construction Equipment Divisions, Mahindra & Mahindra Ltd., “Mahindra FURIO is designed around the unaddressed needs of ICV customers. They have been longing for a truck that can deliver higher earnings, lower Total Cost of Ownership (TCO), the highest warranty, lowest maintenance and yet have world-class, no-compromise safety and comfort, all in one truck. Mahindra FURIO, with its unmatched package of customer value propositions and a very competitive initial price offer, is precisely that. We are confident enough to guarantee higher profits or take the truck back and that in itself is a defining moment for the industry”
Mahindra Furio offers best-in-class fuel efficiency, the highest payload, lowest TCO with rugged aggregates and also promises best-in-class comfort and safety in a category which includes the maximum high-speed applications among all commercial vehicle (CV) segments in the country. The new Mahindra Furio also offers the first time ever offer of 5 years per 5 lakh kilometres free maintenance guarantee (free AMC) and 5 years per 5 lakh kilometres transferrable warranty.