Mahindra announced an industry first initiative in the automotive retail space with the launch of first of its kind ‘Bring the Showroom Home’, which is a portable, mobile based, interactive Virtual Reality experience. With this unique initiative a customer can get a 360 degree, all-encompassing and immersive virtual showroom experience. It is a part of a series of initiatives under Mahindra’s Digital Transformation Strategy.
With an immersive technology experience, the customer can co-create and identify their Mahindra vehicle with any specification, in the convenience and comfort of their home as well as involve their family in the decision making process. ‘Bring the Showroom Home’ platform comprises of 3 salient features of Virtual showroom, Self-explore and Make my SUV which will enable customers to experience the vehicle of their choice, in its entirety.
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Speaking at the launch of the initiative, Veejay Nakra, Chief of Sales & Marketing – Automotive Division, Mahindra & Mahindra Ltd. said, “At Mahindra we have always been at the forefront of disruption with the customer at the epicenter. Hence we reimagined the whole customer purchase experience by embarking on a digital transformation journey for an end-to-end solution from the pre-purchase stage to the post purchase ownership phase. These include industry first initiatives such as SYOUV and With You Hamesha, in addition to our multiple tie-ups with portals for online booking of our vehicles. Now, we are ready to take this disruption to the next level by changing the way automotive retail is perceived in India. Bring the Showroom Home is one such industry first immersive experience.”
Further, Mr Nakra further added, “In India, where vehicle purchase decision is mostly influenced by the family, Bring the Showroom Home will get the showroom closer to our customers and their families. After all, we want to take customer experience to the next level through convenient, transparent and personalised services at every step.”
This Platform integrates the virtual world with the real world and is the core offering under the pre-purchase phase. The key features of SYOUV platform are Dealer Stock Availability- where the user gets complete transparency of the stock at dealerships in his vicinity, Collaborative Exploration (CE) – that would Co-create your SUV with friends/family online, Talk to Our Expert (TTE)- that enables you to connect with a Mahindra expert either through chat, audio call or video call and other features like Compare Cars, Finance & Insurance, Finance & Insurance, Test Drive and Book Your Customized SUV Online.
The platform will allow customers to research a new vehicle by enabling them to view the vehicle in a virtual showroom, in city or off-road environments. At the pre-purchase phase, it will feature a 360-degree voice assisted virtual reality (VR) experience powered by state-of-the-art Samsung VR Gears. All of these can be experienced from the comfort of the customer’s home without compelling him to visit the showroom.
While in the next phase of SYOUV, Mahindra plans to include on-road price, online order tracking, deal maker and several other differentiating features. SYOUV is a one-stop destination for Mahindra in the pre-sales phase of the auto-purchase journey which promises three customer benefits – Transparent, Personalized and Convenient.
