Mahindra & Mahindra Ltd. has announced the launch of a new ‘Bolero Pick-Up Flat Bed’ with Micro Hybrid Technology. It carries a price tag of Rs 5.58 lakh for BS-3 version, ex-showroom Chandigarh. The new Bolero Pick-Up Flat Bed is a modern stylish Pick-Up with higher load carrying capacity of 1250 kg and biggest cargo box area in the pickup category.
It is equipped with MDI Engine which produces a maximum power of 63 hp or 46.3 KW and a peak torque of 195 Nm and the Micro Hybrid technology offers a good fuel efficiency of 13.86 km per liter.
As far as its interiors are concerned, it has got dual tone interiors and premium comfortable seating. The seat material are of fabric with head rest, recliner and slider with retractable section. The company also offers 3 years unlimited kilometers warranty on engine and driveline.
The Bolero Pick-Up Flat Bed is the flagship brand in Mahindra’s pick-up portfolio, contributing over 60% to overall pick-up sales. The stylish new Bolero Pick-Up Flat Bed will cater to the evolving needs of stand operators, businessmen and traders.
With this launch, the entire Bolero Pick-up range, which includes the flagship Bolero Pick-up flat bed, CBC (Cabin and Chassis), 2 Wheel Drive and 4 Wheel Drive models has been given a facelift with new exteriors, interiors, features and increase in payload capacity.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd., said “As leaders in the pick-up segment for over a decade, we have made it our business model to understand and address the evolving needs of our customers in areas such as performance, comfort, safety, reliability and profitability. The launch of the Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction. The product aims to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles. With this launch, Mahindra has upgraded its entire pick-up range to offer best-in-class value and versatility to its customers”.
The new Bolero Pick-Up Flat Bed has several best-in-class features, which makes it a strong value proposition for potential customers.