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Mahindra & Mahindra sales dive 12 per cent in April 2014

Snapshot: In the exports market however, the company posted a growth of 42 per cent.

India automaker, Mahindra & Mahindra Ltd. have reported a 12 per cent drop in total sales at 36,274 units in the month of April 2014. The Indian auto giant had recorded total sales of 41,432 units in the same month last year. In terms of domestic sales alone, Mahindra & Mahindra clocked total sales of 34,107 units as compared to 39,902 units that were sold in the same month last year. This translates into an overall drop of 15 per cent in the domestic wholesales, which includes Mahindra’s passenger vehicles as well as the commercial fleet of vehicles.

Mahindra’s passenger vehicles including, the Mahindra Scorpio, XUV500, Bolero and Verito contributed to the total sales figures with 18,148 units. In April 2013, the contribution from the passenger vehicles alone, stood at 20,748 units, which is down by 13 per cent. The commercial segment too, registered a dive in total sales by 19 per cent at 11,677 units as compared to 14,414 units in the month of April 2013. 

Fortunately, in the exports market the Indian automaker posted a positive result with an increase of 42 per cent at 2,167 units. The company had shipped out a total of 1,530 units in the month of April 2013. 

Commenting on the performance, Mr Pravin Shah, chief executive of automotive division, Mahindra & Mahindra Ltd. said, “It is unfortunate that the auto industry has not seen an upturn over the last couple of months in spite of a reduction in excise duty.” 

“At Mahindra, we are happy with our exports performance for the month and we continue to be optimistic going forward and expect to witness a gradual upswing on the back of our product offerings and customer centric initiatives.” Mr Shah further said. 

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