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Mahindra reveals its much awaited compact SUV “KUV100”

Snapshot: Mahindra finally reveals its much awaited Compact SUV “Mahindra KUV100” codenamed “S101”.

Mahindra & Mahindra Ltd., India’s leading SUV manufacturer revealed its much awaited compact SUV also referred as “S101”, the Mahindra KUV100. The KUV100 will be introduced with an all new engine family, which is named as mFALCON, and will make an entry into a startup petrol domain. The company conceptualized and developed this product range on slot with an aim of creating an entirely new category for the trendy generation of youth. The KUV100 is a compact SUV where ‘K’ stands for the “kool”.

Speaking on this occasion, Dr. Pawan Goenka, Executive Director, M&M Ltd. said “We are all set to create a new segment with the launch of the KUV100 which also marks our foray into ground up petrol engines. An ambitious project from the very start, the KUV100, is all set to carve its niche amongst first time car buyers with its unique propositions. I am confident that the KUV100, like its predecessors, will become an extremely popular brand and will be cited for taking Mahindra to a whole new orbit”.

Talking about the engine, the KUV100 is powered with an all-new engine family mFALCON, which will be offered in both petrol (mFALCON, G80) and diesel (mFALCON, D75). The 1.2-litre dual VVT petrol engine that will deliver 82 HP and the 1.2-litre turbo-charged diesel engine that will produce 77 HP, and both deliver high, low-end torque for the perfect SUV performance and an enjoyable drive. This mFALCON engine is light in weight and is developed to deliver high performance.

Mr Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. said, “With the evolving aspirations of today’s youth we needed a product that will effectively address their needs for an SUV lifestyle. Being a listening organization, we identified the need gaps among consumers and started planning for the product. Coming from our state of the art manufacturing plant at Chakan, the KUV100 is a no-compromise, next-generation compact SUV that will set the stage for the emergence of an all new category. While being a  market leader in the SUV segment, I am sure that with the addition of the KUV100 in our portfolio, we will effectively address the entire gamut of customer segments from entry level to high end SUV with our product portfolio”.

The KUV100 is an in-house designed product and was engineered at Mahindra’s world class research and development facility at Chennai. The KUV100 being stylish and best in class technologies is built to target at the youth and first time car buyers. The body gives a rugged look with its prominent hood high beltline has the design of a trendy urban crossover, styled with scintillating elements like the headlamp. Mahindra KUV100 will be offered in seven amazing colors of Fiery Orange, Flamboyant Red, Dazzling Silver, Aquamarine, Pearl White, Designer Grey and Midnight Black.

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