India's leading utility vehicle maker, Mahindra & Mahindra has now launched a refreshed Bolero Pick-up Flat Bed at a price of Rs 5.58 lakh (BS III version) ex-showroom, Indore. The updated Bolero Pick-up Flat Bed has come up with micro-hybrid technology, improved exterior and interiors, and a higher load capacity of 1,250 kg. Other than the aforementioned changes, Bolero has remained all the same.
Mahindra Bolero Pick-up Flat Bed is the company's flagship pick-up portfolio, which contributes over 60% to overall pick-up sales. And the company believes that the new Bolero Pick-up Flat Bed will serve to the emerging needs of businessmen, stand operators and traders. The Bolero Pick-up Flat bed sports Mahindra's proven and potent MDI engine, which churns out the maximum power output of 63bhp with 195Nm of torque. Now equipped with Micro Hybrid technology, it will return an impressive 13.86kmpl of mileage.
Speaking on the launch, Pravin Shah, Chief Executive, Automotive Division, Mahindra & Mahindra Ltd. said, "The Indian pick-up market is growing at a healthy rate and is also witnessing an evolution in customers' demands and behaviors. As leaders in the pick-up segment for over a decade, we have made it a business imperative to understand these changing needs and evolve our products accordingly. The new Bolero Pick-Up Flat Bed with more modern, macho and stylish looks and superior fuel efficiency is a step forward in this direction to deliver greater earning potential for our customers while retaining the basic tough and rugged DNA associated with Mahindra vehicles.