Mahindra & Mahindra, the home-grown automaker, has announced that it has sold over 50,000 units of its Scorpio SUV in FY15, for the 4th consecutive year. The company sold 51,553 units in FY15, being the highest ever annual sales for the brand since its inception. Further, the Scorpio also recorded its highest ever monthly sales in September 2014, having sold 6,060 units.
Speaking on the milestone, Pravin Shah, President & Chief Executive (Automotive), Mahindra & Mahindra Ltd., said, “This is a very proud moment for us, as the iconic and trend-setting Scorpio has achieved yet another milestone. This achievement reaffirms the brand’s popularity as well as the confidence consumers have reposed in us. Today, the Scorpio is one of the most admired and awarded brands within the Indian automobile industry. With the launch of the New Generation Scorpio we have further shifted the orbit and scripted a success story like no other”. The Scorpio’s iconic status can also be gauged from its 3 million plus fan base on Facebook, yet another significant milestone.
The launch of the New Generation Scorpio in September 2014 contributed significantly to the brand’s performance in terms of both volume and market share. Further, the New Generation Scorpio swept the awards season with a total of 8 wins, 6 of which were for “SUV of the Year”, thereby cementing its place as India’s most admired SUV. It has also been ranked as India’s most trusted SUV/MUV by the Brand Trust Report India Study 2015.