Mahindra & Mahindra (M&M) has launched the Thar 700 limited edition at a sticker price of Rs 9.99 Lakhs (Ex. Showroom, Delhi) in the country. This is the last batch of current-generation Thar SUVs to be rolled out as the new-gen model will be introduced in 2020. Being limited to just 700 units, Mahindra Thar 700 commemorates the 70 years old heritage of Mahindra as the first company vehicle was developed in 1949. The Thar 700 SUV is presented in an all-new Aquamarine colour in addition to the popular Napoli Black shade.
Mahindra Thar 700 flaunts a black-finished front grille while riding on newly-designed 5-spoke alloy wheels. In addition, it features decals on the side and bonnet along with a silver finish on the front bumper. The main highlight is the special badge with the signature of Mr. Anand Mahindra, Chairman, Mahindra Group. Inside the cabin, the SUV gets leatherette upholstery with THAR logo on the front seats as standard. The company has also included Anti-lock Braking System (ABS) as standard safety feature. Speaking on the special edition Thar 700, Veejay Ram Nakra, Chief of Sales and Marketing, Automotive Division, Mahindra & Mahindra Ltd. said that the company is ecstatic to present the last 700 units of its iconic off-roader, Thar, in its current avatar.
Mahindra Thar 700 can be booked online via www.mahindrasyouv.com or at any authorized Mahindra dealerships. Under the hood, it has the same 2.5L 4-cylinder diesel engine which develops top power of 105bhp at 3800rpm and peak torque of 247Nm between 1800-2000rpm. The engine is linked to a 5-speed manual transmission which transmits the power to all the four wheels. Veejay Ram Nakra added that Mahindra believe that the enthusiasts will see it as their last chance to own a piece of this Mahindra legacy, as a must-have garage collectible. The Thar is clearly an extension of the company's 70 years legacy and what brand Mahindra stands for. Over the years, it has successfully shaped the lifestyle vehicle segment while being popular with the off-road tribe.