Mahindra is ready to discontinue the Verito and Verito Vibe from its India lineup. This decision comes as part of the brand’s strategy to focus more on the UV business. The homegrown automaker has been the strongest player in the Indian UV market thanks to its range of tough and capable vehicles in the category. Now, in order to further strengthen the business, Mahindra is streamlining the lineup.
While the automaker will axe the Verito and Verito Vibe from its lineup, the electric powered e-Verito sedan will continue to sell. The low sales for these two Verito models are also a reason to discontinue them. Mahindra Automotive Division’s president Mr. Ranjan Wadhera said, the Verito duo were products the brand came up with a long time ago and over a period of time they will fade away.
As the automaker is rushing to upgrade its lineup towards the BS-VI emission norms that is set to kick in from April 2020, the low volume products will be axed. Apart from focusing more on the utility vehicles, Mahindra is also set to emphasize on the high-end premium cars that are to be designed in collaboration with the famous Italian design house Pininfarina.