Mahindra Truck & Bus Division (MTBD) has launched a road safety book titled, ‘Have a Safe Journey’ in the country. It happens to be the world’s first collection of short stories on Road Safety. This book launch is part of the ambitious Road Safety Program, #HaveaSafeJourney (#HASJ), initiated in 2016 between Mahindra Truck & Bus Division, Ministry of Road Transport & Highways and Natural Habitat Preservation (NHP) Centre. Published by Amaryllis, the book comprises stories by bestselling writers such as Ashwin Sanghi, Anand Neelakantan and Shinie Antony.
The book also has tales drawn out from a countrywide story writing contest on road safety issues. As part of the program, there was a contest held for the best 30 short stories related to road safety issues; the book launch is a culmination of the winners identified post the contest. The foreword of the book has been written by Honourable Union Minister for Road Transport, Highways and Shipping, Shri Nitin Gadkari. There is also a special message by Mr. Anand Mahindra, Chairman, Mahindra Group. The company is committed to working closely with the transport community and the Ministry to further the cause of road safety. Being a part of this new initiative, #Have a Safe Journey, is one more step in that direction.
This unique and creative idea to promote a social cause stems out of the firm belief that literature can serve as an effective medium to connect and engage with people, particularly the younger generation, for promoting awareness. Writing stories about negligence and casual approach to road safety norms can strike a chord with almost everyone. Mahindra is committed towards making India’s roads safer and the #HASJ initiative is a unique endeavour to leverage the power of literature towards this end. The book, which features stories that highlight issues of road safety, is aimed at social transformation to make our roads safer, to ensure that precious lives lost on roads and huge financial losses are curtailed.