Mahindra Two Wheelers Ltd. (MTWL), a part of the Mahindra group launched a new Centuro N1 in Pune. The Centuro N1 is powered by Mahindra’s MCi-5 engine delivering a power output of 8.5 BHP @ 7500 RPM and 8.5 nm of peak torque @ 5500 rpm. The bike delivers an ARAI tested mileage of 85.4 kmpl.
The motorcycle comes with an Anti Theft Alarm with Engine Immobiliser. It also has some innivative features like an encrypted Remote Flip Key, Find Me Lamps and Guide Lamps.
Speaking at the launch, Mr. Anoop Mathur, President – Two Wheeler Sector & Member of the Group Executive Board, Mahindra & Mahindra Ltd. said, “We are extremely pleased with the overwhelming response received by the Centuro. Centuro has been inspired by our customers and is packed with a host of technology innovations to address their stated and latent needs. Over 1,00,000 customers have bought the Centuro within a few months of its launch. The distinctive Centuro has also received numerous, technology patents and industry awards. The new Centuro N1 launched at an extremely attractive price, will enable new consumer segments to experience the incredible Centuro proposition.”
“The newly launched Mahindra Centuro N1 offers customers Centuro’s solid performance, aspirational styling and a host of amazing technology innovations at an irresistible price of Rs 45,700”, said Mr. Viren Popli Executive Vice President, Mahindra Two Wheelers.
“Over the last 6 months we have witnessed an unprecedented demand for the Centuro which has reflected the growing consumer confidence in our technological innovations and product. We have ramped up production at our state of the art Pithampur plant by introducing additional lines to meet the growing demand for Centuro, thereby reducing the waiting period to 7-10 days. We have also focused on expanding our sales and service network and have been setting up new touch points at the rate of almost 2 per day for the past 2 months. We now have a network reach of 390 dealers and more than 1000 touch points across the country. We will continue to expand this base” he concluded.
2013 was a great year for the Mahindra Two-Wheelers- the company surpass a significant sales milestone of one lakh units of Centuro in just 6 months as-well-as received international patents for four indigenously developed technology innovations, including the fuel gauge system, the automatic ignition cut-off, the distance-to-empty fuel system and the engine immobilizer system.