Mahindra will roll out 4 new models by the end of this year
Snapshot: The four models will include a scooter, a bike in entry level segment and two new variants of existing products
Despite having a minimal presence in the market, Mahindra two-wheelers is ready to make a mark this year. Mahindra plans to launch 4 new two-wheelers this year to boost up its sales in India including a scooter and an entry level motorcycle. Mahindra's Centuro has been performing well in its segment from the time it was introduced in the market.
Commenting on the new launches, which can be anywhere between three and four, Viren Popli, Chief of Operations, Mahindra Two Wheelers said, "We have been on a stabilisation mode putting our infrastructure in place in the last one year. With a series of launches in both domestic and international markets, we are now looking at rapid growth. These will include variants of existing products, a new scooter and also we are looking at the 100-110 cc motorcycle segment."
Mahindra also hopes to increase its network in the country by adding more touch points. "Today we have 1,500 touch points compared to about 600 last year across the country. This will definitely help in growing our volumes," Popli added.
The company also plans to enter markets like Colombia and Nigeria which should take the number of international markets to 15 from 11 at present.