Mahindra bagged the “Role of Corporates in Road Safety” award at the FICCI Road Safety Awards 2017 for its flagship project, the ‘ZERO Fatality Corridor on the Mumbai Pune Expressway’ under the Road Safety Analysis and Action Category. Jointly, Mahindra and & Mahindra with JP Research India Pvt. Ltd. (JPRI) received the award.
JPRI received the award for its Road Accident Sampling System – India (RASSI)-Mumbai Pune Expressway Project. The main aim of FICCI Road Safety Awards is to recognize and felicitate impactful road safety initiatives undertaken by Government bodies, Corporates and Individuals. The awards also promote corporate programs that are designed to mitigate or reduce road risks.
Speaking on this, Vijay Nair, Vice President – Employee Relations (Auto Division), Administration & CSR (Auto, Farm & Agri Division) Mahindra & Mahindra Ltd. said “As a responsible corporate citizen, we at Mahindra are committed to the cause of Road Safety. Our initiative, the ‘ZERO Fatality Corridor’ on the Mumbai Pune Expressway has yielded significant results over the last twenty months and we are determined to further our progress. We are thankful to our partners, MSRDC (Maharashtra State Road Development Corporation Ltd.) and the SaveLIFE Foundation for their unflinching support and determination to achieve ‘ZERO deaths’ on the Mumbai-Pune Expressway by 2020”.
Mahindra & Mahindra Ltd. won the award for work done in the areas of Engineering, Enforcement, Emergency Care and Education on the Mumbai Pune Expressway that has led to a reduction in accident fatalities. The project is a pioneering attempt to reduce the number of road accident deaths on the Mumbai Pune Expressway from an annual average of 140 to 0 by the year 2020. It was launched on February 22, 2016 with the signing of a Tripartite MoU between Mahindra & Mahindra Ltd., MSRDC and SaveLIFE Foundation.
SaveLIFE Foundation is a non-profit non-government organization that works toward improving road safety in India. The project is being implemented through them with a 360 degree approach using the 4Es of road safety, namely, Engineering, Enforcement, Emergency Care and Education. The project has been highly effective as it has lowered road crash fatalities by 45 percent on the Expressway in the first 9 months of 2017, as compared to the same period last year.