Mahindra XUV 500 has been rated as the most appealing vehicle in JD Power 2015 India Automotive Performance, Execution and Layout (APEAL) Study. Mahindra's flagship SUV got a score of 874 out of 1,000, while Toyota Innova was ranked second with a score of 872. It was also told that exterior styling has gained unprecedented significance for new car buyers. Just so you know, The India APEAL Study measures how gratifying a new vehicle is to own and drive based on owner evaluations during the first two to six months of ownership.
"New-vehicle buyers in India have a much wider range of vehicles to choose from than in the past. Automakers launch several models across segments each year, refining exterior styling and offering more safety, security and convenience features to keep customers engaged and excited," said Mohit Arora, executive director at JD Power, Singapore. "Newly launched models have higher overall product appeal than carry-over models, and auto manufacturers can use mid-life cycle refreshes to update their vehicles and enthuse prospective buyers", Arora further added.
Fitment rates of several features in Audio/ Entertainment/ Navigation (AEN) and safety and driving convenience have increased in 2015. One in two vehicles in India has USB connectivity, and one in three vehicles has steering wheel mounted controls. "While feature fitment rates are increasing in newer vehicles, car manufacturers need to regularly track evolving customer preferences and feature options to determine which ones can maximize the cost-to-benefit ratio," said Shantanu Nandi Majumdar, director at JD Power, Singapore.