Cars in India | Autoportal.com

Mahindra XUV 500 Rated as Most Appealing Vehicle

Mahindra XUV 500 Rated as Most Appealing Vehicle

Snapshot: Mahindra's flagship SUV got a score of 874 out of 1,000, while Toyota Innova was ranked second with a score of 872.

- Comments    |    Write Comment

Mahindra XUV 500 has been rated as the most appealing vehicle in JD Power 2015 India Automotive Performance, Execution and Layout (APEAL) Study. Mahindra's flagship SUV got a score of 874 out of 1,000, while Toyota Innova was ranked second with a score of 872. It was also told that exterior styling has gained unprecedented significance for new car buyers. Just so you know, The India APEAL Study measures how gratifying a new vehicle is to own and drive based on owner evaluations during the first two to six months of ownership.

Bookings for Mahindra KUV100 are open; Book Now

"New-vehicle buyers in India have a much wider range of vehicles to choose from than in the past. Automakers launch several models across segments each year, refining exterior styling and offering more safety, security and convenience features to keep customers engaged and excited," said Mohit Arora, executive director at JD Power, Singapore. "Newly launched models have higher overall product appeal than carry-over models, and auto manufacturers can use mid-life cycle refreshes to update their vehicles and enthuse prospective buyers", Arora further added.

Fitment rates of several features in Audio/ Entertainment/ Navigation (AEN) and safety and driving convenience have increased in 2015. One in two vehicles in India has USB connectivity, and one in three vehicles has steering wheel mounted controls. "While feature fitment rates are increasing in newer vehicles, car manufacturers need to regularly track evolving customer preferences and feature options to determine which ones can maximize the cost-to-benefit ratio," said Shantanu Nandi Majumdar, director at JD Power, Singapore.

Related car news

  • Mahindra XUV500 to be equipped with Android Auto from next year 15-11-2016 Anurag Busi Mahindra XUV500 to be equipped with Android Auto from next y...
  • Mahindra XUV 500 Recalled Over Airbag Software Update 19-02-2015 Mahindra XUV 500 Recalled Over Airbag Software Update
  • Mahindra XUV 500 Facelift Spied Testing; Images Inside 14-01-2015 Anurag Busi Mahindra XUV 500 Facelift Spied Testing; Images Inside
  • Mahindra recalls 2300 units of Xylo, Scorpio & XUV 500 19-11-2014 Mahindra recalls 2300 units of Xylo, Scorpio & XUV 500
  • Mahindra XUV500 with automatic transmission coming in 2015 22-02-2014 Udit Vishal Mahindra XUV500 with automatic transmission coming in 2015
  • Mahindra XUV500 W4, new base variant launched at Rs 10.83 lakh 07-11-2013 Vikas Yogi Mahindra XUV500 W4, new base variant launched at Rs 10.83 la...
Helpline