India’s leading SUV manufacturer, Mahindra & Mahindra Ltd. today unveiled the name of its new compact SUV as “NuvoSport”. The new compact SUV NuvoSport will be launched on April 4, 2016 in the country. Mahindra NuvoSport is based on the same new generation platform as the Scorpio, where this SUV has bold and aggressive styling.
Speaking on the brand name and images reveal, Pravin Shah, President & Chief Executive, (Automotive), M&M Ltd. said, “Today, Mahindra enjoys the strongest equity in the SUV segment in India. Being a customer centric organization we identified a need gap in the market and designed the NuvoSport to meet the needs of those customers who lead an active lifestyle and are looking for a sporty and fun to drive SUV. I am sure that with the addition of the NuvoSport, we will further consolidate our leadership in the SUV segment and effectively address the entire gamut of customer segments across price points ranging all the way from 4.5 lacs to 25 lacs.”
The compact SUV derived its name from its sporty styling and its innate ability to enable an active lifestyle. The company is targeting this SUV on those who lead an active, outdoorsy lifestyle and have a bucket list of experiences to tick off regularly during their lifetime. The car has been designed and developed in-house by the Mahindra design team, while the research and development of the vehicle has been carried out at the world class Mahindra Research Valley (MRV) in Chennai.