British marquee Land Rover have announced to have inducted popular British adventurer and TV host, Bear Grylls as their new global brand ambassador. The new face of the Land Rover brand will play an integral part at the upcoming global launch of the new Discovery Sport that is slated to get underway on September 3.
“There are not many people out there that live and breathe the Above and Beyond spirit more than Bear Grylls. He regularly tackles the biggest adventurers on this planet, which is why he’s such a good fit with Land Rover,” Mark Cameron, director of Land Rover Brand Experience said.
Commenting on the big move, Bear Grylls remarked, “Land Rover is all about adventure, and adventure has always been in my DNA. For the toughest challenges, a Land Rover is always my vehicle of choice, which is why I’m so proud to be associated with the brand.”
Bear Grylls currently hosts two TV shows - Man v/s Wild and Born Survivor - that are one of the most watched programmes on the planet with an estimated audience of 1.2 billion.