It was the year of 2012, When Ducati opened up its shop in the country for the first time. Just a few days before the AutoExpo 2012 Ducati showed to the Indian public what would be the part of many motorcycle lovers dreams for a long long time to come, including yours truly, it was the Asia Specific Ducati Monster 795. Ducati came into the country with a bang and people took notice, and we welcomed the Italian brand into the country.
Sadly though, everything went downhill for Ducati in the country after that and ended up tarnishing the iconic manufacturer’s image among customers. The awful taste Precision Motor's has left in the senses of both the Indian bikers and Ducati gave some shocks to both alike. Learning from their bad decisions in the past the Italian superbike maker is set to commence round two in the country very soon and will be entering the market with the backing of its parent company Audi, bringing its entire fleet of high performance, gorgeous, Italian bred motorcycles.
Ducati is set to bring its entire line up to the country, though the spectacular Streetfighter 848 might miss out its Indian trip. Expect to see Monster Range including the Monster 795, Multistrada Series, Diavel variants, the stunning technological master piece Panigale in all its variants, and the Hypermotard range, when the dealerships start functioning soon. Though the most intersting bet for the Ducati's expansion plan in the entire South-East Asia region will be the all new Ducati Scrambler.
We are expecting the prices of the Ducati line-up to start from 7 lakhs Ex showroom Delhi, however, we reckon Ducati should look into pricing (we a praying) the Scrambler close to its American price of $8000 that transltes to roughly 5 lakhs. Also the bikes will come from Thailand route that should make it easy for Ducati to price its bikes in a comparatively sensible price bracket owing to the healthy trade agreements between India and Thailand.
In order to mend some burnt bridges and heal some broken hearts Ducati will be addressing older customer issues by making service and spares support available from the factory in India. The company’s service technicians are trained and ready and all operations from now will be handled directly by its parent company. The brand will also be expanding its dealership base across the country with time that will ensure sales and service support to a wider customer base.