Maruti Suzuki Alto crossed a sales milestone of 35 lakh units in cumulative wholesales. We all know that the Alto has been in the first position in top-charts car selling in India for 14 consecutive years. The is significantly first preference for first time car buyers due to its modern design, affordability and high fuel efficiency. In order to keep up with the sales and top car selling spot, Maruti Suzuki has consistently introduced new design along with technology upgrades in the Alto.
In terms of features, the Alto hatchback comes equipped with power steering, front power windows, integrated stereo and internally adjustable ORVMs (outside rear view mirror). . Maruti Suzuki offers driver airbag as an option from base variant onwards for Alto customers. Mechanically, Maruti Suzuki Alto is offered in two engine options – 0.8-litre and 1.0-litre petrol engine along with a CNG fuel variant. It was in 2014 that Maruti Suzuki introduced Auto Gear Shift technology in the Alto K10. Today, about 18 per cent of Alto K10 sales come from the AGS variants.
Commenting on the success of Alto, Mr. R S Kalsi, Senior Executive Director (Marketing & Sales), Maruti Suzuki said, “Brand Alto continues to remain fresh, relevant and as exciting as it was in 2000. Since 2006, every two years, Alto is adding 5 lakh new happy customers. In 2008, we clocked 10 lakh units. In 2010, it touched 15 lakh units and today in 2018, we have crossed 35 lakhs of cumulative sales. Maruti Suzuki has systematically upgraded the Alto to meet the ever evolving customer aspirations and strengthen the brand Alto. In 2017-18, nearly 55 per cent of customers have selected Alto as their first car purchase in 2017-18. Interestingly, 25 per cent of Alto buyers are buying it as an additional car.”
Alto has clocked a growth rate of 6 per cent in 2017-18. At the same time, the car has garnered a market share of 33 per cent in 2017-18 in its segment.