Maruti Suzuki India Limited (MSIL), the country's largest automaker, has completed a glorious journey of 31 years in India. The company rolled out its first car from its Gurgaon factory exactly 31 years back, i.e. on December 14, 1983. Being fondly addressed as the 'People's Car' or the 'Aam-Aadmi Car', the first Maruti 800 was wheeled out of the Maruti Udyog Limited's manufacturing unit on this day.
Ever since, Maruti has ventured into India and announced its first car in 1983, it gathered a massive booking of 1,35,000 cars and, which clearly meant a steady market for at least 3 years ahead. Till today, the company is the undisputed leader of the Indian automotive industry with over 45% of market share and manufacturing around 1.5 million family cars every year, while selling nearly 1 Lakh units each month, including exports.
With a sales network in over 1454 cities and around 3000 service centres, Maruti, unarguably, has the densest of dealer network in the country. Apart from the Gurgaon manufacturing unit, the company also has a new facility in Manesar which is spread over 600 acres and houses 3 fully-integrated plants, with an annual capacity of 5.5 lakh cars.
Coming to the vehicles, Maruti offers cars in almost every segment in India - ranging from sub-compact hatchback to hard hitting SUV segment. Recently, the company cleared its intentions to expand its arsenal by introducing new vehicles and make its presence felt in newly-created compact SUV and premium hatchback segment. Maruti is all set to launch the YRA premium hatchback and YBA compact SUV in 2015, and both of these have been spied as a test mule in the country, albeit camouflaged.
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