Maruti S-Cross was launched in August 2015 amidst much fanfare in the country. However, it failed to garner desired response and the sales numbers were disappointing. To get rid of the deteriorating sales figures, the company offered heavy discounts of upto Rs. 2 Lakhs. However, the early customers felt a bit betrayed by this as they paid more amount and now the company, in what seems to be an attempt to secure a loyal customer base, is now offering compensation to the early buyers.
Being the first vehicle to be retailed via the company's NEXA premium outlets, the S-Cross was launched in diesel guise only in two trims: DDiS 200 and DDiS 320. Maruti offered discounts of Rs. 40,000-66,000 on the 1.3L DDiS 200, while the 1.6L DDiS 320 was available with discounts ranging from Rs. 90,000-200,000 Lakhs. Coming back to the compensation, a Team-BHP member Samrat Chaudhari revealed that he received a cheque of Rs. 90,000 and a 2 year/20,000 km premium MCP (maintenance cost protect) package/extended warranty from the company. Just so you know, Mr. Chaudhari had purchased the Alpha variant of 1.6L DDiS 320 S-Cross before the revised pricing or before the discounts were being offered.
One seldom comes across such humble and kind gestures in the automotive industry as the one shown by Maruti. Going down the memory lane, one such incident happened in 2014, when Suzuki two-wheelers had reduced the price of Inazuma by Rs. 1 Lakh due to petty sales numbers but the company paid the difference amount to the old customers. On the contrary, Honda Cars India lowered down the prices of its Jazz hatchback by Rs. 1.5 Lakhs in 2011, owing to the poor sales numbers. But, it didn't even bother to pay any sort of compensation, unlike Maruti and Suzuki two-wheelers, to the older customers who purchased it at the higher price. All we can say from this gesture by Maruti is that not only it has the biggest market share in India but also the biggest heart as well.