Cars in India | Autoportal.com
Select City

Maruti Suzuki aims a 10 per cent growth in fiscal 2014-2015

Snapshot: The automaker is banking on the positive demand from rural markets in India.

India’s largest carmaker, Maruti Suzuki India Ltd. have set an aim to grow at double the estimated industry rate, which is about 4-5 per cent to about 9-10 per cent in the financial year 2014-15. The bullish outlook from the company comes at a time when the buying sentiment is yet to pick up and when the customers are continuing to defer buying cars. 

However, the company is banking on the rural markets to achieve the target in the current fiscal. “We are bullish on our exchange program, a rural area continues to do well for the company and we expect niche marketing to bring in incremental numbers. The whole effort this year is to harvest more than what we seeded. That is our work, that is our challenge this year.” Mr Mayan Pareek, a senior executive officer said. 

Maruti Suzuki has adopted a strategy to reach out to customers, instead of waiting for customers to come to the showroom. The carmaker is reaching out to customers in rural markets and target groups and banking on exchange programs to bring in incremental volumes. The automaker who already has a massive distribution network of 1,331 outlets across the country, aims to double the reach in the next three years. To put that in light, it took the company three decades to reach that sort of serious expansion in the country. 

Related car news

  • Premium interiors have paved their way to Maruti Suzuki's Baleno RS, to be launched in 2017 24-11-2016 Autoportal Team Premium interiors have paved their way to Maruti Suzuki's...
  • Images of the upcoming Suzuki WagonR leaked 05-01-2017 Autoportal Team Images of the upcoming Suzuki WagonR leaked
  • Nissan India registers 21% growth in December 2016 sales 03-01-2017 Davender Soni Nissan India registers 21% growth in December 2016 sales
  • Maruti Suzuki undergo major sales decline in December 2016 02-01-2017 Autoportal Team Maruti Suzuki undergo major sales decline in December 2016
  • Suzuki to manufacture Ignis, its premium hatchback in Gurgaon plant 19-12-2016 Autoportal Team Suzuki to manufacture Ignis, its premium hatchback in Gur...
  • Mini crossover Suzuki Ignis prices announced, to be released in the UK in January 2017 07-12-2016 Autoportal Team Mini crossover Suzuki Ignis prices announced, to be relea...


Helpline