Maruti Suzuki's ‘Colors of Youth’, nation-wide talent hunt competition, has concluded with its 7th edition in Noida. The show has covered 11 cities of India in the span of 6 months with over 13,852 registrations from 646 colleges. The competition aims to provide an opportunity to thousands of students for showcasing their talent in varied fields of art, performance, science & technology. Judged by Benny Dayal and Neeti Mohan, the winner has been awarded the Vitara Brezza while the first runner up has won a cash prize of Rs. 1 Lakh and the second runner up has been awarded Rs. 50,000.
Speaking on the occasion, Mr. R S Kalsi (Senior Executive Director of Sales & Marketing, Maruti Suzuki India) said “The youth of our nation is extremely creative and talented with capabilities beyond the set norms. ‘Colors of Youth’ is an initiative which celebrates the young talent of India by providing them recognition in different spheres of life. The scope of the initiative has increased even more with the introduction of Project Technovation this year. The overwhelming response towards the initiative is a matter of great pride for us and we are glad that the most deserving are winners today.” Aligned with the tech-savvy nature of youth, ‘Colors of Youth’ appeared online in a series of episodes to ensure targeted reach of the show.
The seventh season created a mark by the introduction of ‘Project Technovation’ by Maruti Suzuki. The project gave engineering students a platform to showcase their creative excellence in front of an eminent panel of Prof. PVM Rao (Head of Department of Design, IIT Delhi) and Prof. Harpreet Singh (Dean, Industrial Consultancy, IIT Ropar). Out of 121 entries received from 40 colleges, the college that won the first prize, received a cash prize of Rs. 2 Lakhs while the runner up won the cash prize of Rs. 50,000. Since its launch, Colors of Youth has gained recognition among the prestigious colleges of India with registration from over 10,000 students in its previous edition. The scale of participation has broadened this year with entries invited from all graduate colleges besides post graduate and professional colleges.