Out of 400 million internet users, over 330 million users are accessing the internet on their smartphone. This stat has created a great opportunity for the brands to make use of it to the fullest. The voice command feature is at its peak and when the time has arrived to bank upon it, Grapes Digital offered an innovative solution to Maruti Suzuki in the form of AI (Artificial Intelligence) based voice assistance.
Voice commands are definitely the next big technology that will take the whole world by storm and is certainly doing at the moment. Considering the number of users for Google, it makes it possible for the brands today to make a novel move so as to connect with the new targeted audience. Maruti Suzuki’s brand vision of owning its position in the market and the way they connect to the young consumers guided the tech-savvy and creative team of Grapes Digital to come up with an innovative and unique idea that also supports brand’s philosophy.
“People do not have time to type nowadays. And with technology taking a step ahead each day, voice commands are like personal assistants we depend on. Maruti Suzuki is not just a car maker anymore, which is why it is was important to connect with their target audience through something which was never tried ever. This encouraged us to partner with Google India to launch an AI based voice assistance called ‘Maruti Suzuki expert’ for them, thus making them the first ever brand in the automobile sector to use it,” quoted Shradha Agarwal, Co-Founder and COO at Grapes Digital.
This strategy will guide the car lovers to ask all their questions during the Auto Expo 2018, not only related to the motor show but also about the cars and brands. To activate the voice assistant, one need to open the Google assistant by saying “Ok Google” and then say “Talk To Maruti Suzuki”.