Besides just working on developing and producing new models, Maruti Suzuki has further shifted attention towards its sales channels and launched the NEXA program to enhance it. Company officials state that NEXA will provide an experience to pamper its customers and equip them smart device application and rewards. By the launch S-Cross on the 5th of August 2015, Maruti will have setup 30-35 NEXA dealerships in major town and cities in India. Also the coming 6-8 months will see 100 NEXA showrooms selling cars. With rapidly changing customer engagement, NEXA dealerships will have an internet connected, hospitable and elegantly designed black and white environment to maximise comfort.
The ambience selected has a black and white monochrome theme, complimenting the well lit vehicle display at Maruti dealerships. The delivery area designated for new cars has LED's and music to enhance customer delight while picking up a car. Customers will interact with intelligent relationship managers who will understand their needs better and guide them through vehicle choices and buying procedures. A rewards program called MyNEXA will be in place which will allow rewards and recognition for loyal customers. Maruti Suzuki has already tied up with many lifestyle brands and rewards can be also redeemed through co-branded credit cards.
A NEXA Owner's application designed for smart hand-held devices will enable customers view their car's service history, emergency support, accessory catalogue, event line-up by the company, bookings and service requests. Relationship managers have their own tablet devices to provide customers a virtual car configurator. Kenichi Ayukawa, Managing Director & CEO, Maruti Suzuki India Ltd, states "NEXA provides a new experience of hospitality from Maruti Suzuki. We have to take new initiatives to meet diversifying expectations from our customers. While we will of course continue to enhance customer satisfaction in our current network, with NEXA, I am confident Maruti Suzuki will be able cater to a broader range of customers who value pampering, innovation and a personal touch in their car owning experience".