Maruti Suzuki is unarguably the leading automobile manufacturer of India. It has invariably set high standards for itself with its giant strides of growth in the Indian automobile market, and is heading towards expanding its dominance over the market. Moreover, the company very well understands that it’s not just sales but also the after sales service that needs to be taken care for a solid growth strategy. With an aim of reaching out to the rural India and other important parts of India where it is yet to make a mark, Maruti Suzuki has carved a plan, according to which they aim to reach a benchmark of 5000 service centres in India by 2020.
According to the current statistical figures, the company has 3,200 workshops encircling the entire nation and 2,000 dealerships in 1667 cities. The premium dealership outlets or most commonly known as the ‘Nexa’ have also increased in numbers. Three years down the line the company aims at introducing 1,800 new service centres and 1000 new dealerships. This will expand the company’s already strong service network further by 56%.
Service centre networks are a major determinant along with its strong line of productions for the company to get into the deeper section of the Indian rural market, as in the long run, it is beneficiary to be associated actively with the rural markets and accordingly, serve the customer.
Lately, Maruti Suzuki enjoys 51.8% market share with its successful launches that include Baleno, Vitara Brezza, and Baleno. Continuing the success story, Maruti Suzuki has recently launched the new generation Dzire, which is attracting high sales figures.