Maruti Suzuki India Limited (MSIL) is planning to conduct a consumer survey for electric vehicles in the country, in order to determine the expectations and requirements of customers. It firmly believes that it is necessary to understand the ground reality before jumping into the idea of bringing electric vehicles to India. The market survey is to be conducted for more than five to six weeks.
Maruti Suzuki believes that making affordable EVs is the first thing which should be kept in mind. Along with this, meeting customer's demand should also be in the top of the priority list. Making affordable electric cars is a big question for the company, as it currently has 75 percent of the affordable cars from the total passenger vehicles in the country.
Speaking about the company’s future plans for EVs in India, the Chairman of Maruti Suzuki said that survey has to be conducted in order to understand the customer expectation along with the availability of infrastructure. He also said that for an electric vehicle to succeed, it must be in line with the customer's expectation.
The government is determined to make India free from fossil fuel dependent vehicles by bringing all-electric vehicles by the end of 2030. For this dream to come true, the involvement of Maruti Suzuki has to be there largely to produce EVs for India. Maruti Suzuki is looking forward to bring in the 2017 Maruti Suzuki Swift hybrid in the country and soon after the survey, it will consider developing all-electric cars.
Maruti Suzuki is working in a joint venture with Toyota to bring EVs in India and is most likely to introduce its first all-electric car by the end of 2020. Both the companies are looking to conduct a comprehensive study of the survival of electric cars in the country. In the joint venture, Toyota will provide technical assistance, while the rest is to be done by the Indo-Japanese manufacturer. It is planning to set up a Li-ion battery plant in Gujarat and build electric motors along with other components locally to keep the costs in check.