India’s largest automaker Maruti Suzuki announced the launch of its 250th commercial showroom in Dehradun today. This makes it India’s fastest growing automobile retail channel with a presence in over 193 cities.
Speaking on the occasion, Senior Executive Director (Marketing & Sales) of Maruti Suzuki India Limited, Mr. R S Kalsi said, “Within the LCV segment, the mini truck segment comprises close to a third of the sales. It has been growing at a CAGR of 21% during the last four years. Super Carry has been developed specifically for India, keeping in mind the unique requirements of the Indian mini truck customer. The Company’s Commercial Channel is the fastest growing channel in India and is amply supported by the extensive Maruti Suzuki Service network. This enables our customer to always be on the move in life and in business.”
Worldwide, Suzuki Motor Corporation is a pioneer in the Light Commercial Vehicle category and this segment is the largest volume provider in the commercial vehicle industry. The Super Carry is part of this segment which comes with a powerful 2-cylinder turbo-charged 793 cc diesel motor and a new 1200 cc CNG engine variant.
Maruti Suzuki's Super Carry has surpassed 20,000 sales across the country in a time-span of 2 years after its launch. Suzuki has provided it with best-in-class power, extensive service support, the latest technology and superb mileage.
As per Maruti Suzuki’s in-house research, almost half of the company’s buyers are businessmen, self-employed or are small traders. This prompted Maruti Suzuki to enter the commercial category in September 2016. The customers of the commercial channel are ‘Owner cum Driver’ whose main aim is to get a steady income and this vehicle serves him well for his livelihood for him. Customers also include Fleet and Captive owners whose main purpose is the transportation of goods and are looking forward to increasing production, earnings and expansion of their business.