Maruti Suzuki India Limited (MSIL) has announced that it has sold 1 million units of the Swift DZire compact sedan. Being introduced in 2008, Maruti Swift DZire has been India's best-selling entry sedan for last three years. And, now with this milestone, Swift DZire joins the elite million club, comprising of models such as Alto, Swift and Wagon R. Just so you know, DZire's diesel version, with an ARAI Certified mileage of 26.59kmpl, is the third most fuel efficient car in the country.
Speaking on the feat, Mr. R S Kalsi, Executive Director, Marketing and Sales, Maruti Suzuki India said, "DZire is a complete package. Its refreshed looks, rich equipment list, enhanced fuel efficiency, have been warmly received by customers and have enabled us to strengthen sales and enhance share in a tough market. We thank all DZire customers for their patronage to the brand". Based on the celebrated Swift platform, the Maruti Swift DZire is available in both, Petrol and Diesel fuel trims. It comes with various exquisite features like engine push start/stop button, reverse park assist, new motion alloy wheels and Bluetooth with audio etc. For those asking, the Dzire is the only sedan to be in the top five most selling cars in India's passenger vehicle market.
To celebrate the occasion, Maruti Suzuki has lined up a month-long 'The sweets are on us' campaign. Through this campaign the Company plans to share the moment with everyone at large. "The sweets are on us" campaign includes sending edible direct mailers to the existing owners* and creating edible art installations inside malls by artists. Dzire is also exported to Africa, South America, Central America, Middle East ASEAN and SAARC countries. The cumulative exports till Jun'15 were around 50,000 units. Apart from Swift DZire, Maruti's other cars featuring in the elite million club are Alto (2.83 million), 800 (2.67 million), Omni (1.68 million), Wagon R (1.63 million), and Swift (1.36 million).