Maruti S-Cross was launched just a couple of days back, and now we have learnt that the company is eyeing to sell 4000-5000 units of the premium crossover every month. Just so you know, Maruti S-Cross fares in compact SUV segment, which already comprises of Renault Duster, Nissan Terrano and Hyundai Creta. However, the country's largest automaker might just be able to achieve this target due to the belligerent pricing of S-Cross.
Maruti S-Cross was launched in diesel guise with two engines: a 89bhp 1.3L DDiS 200 engine and a 118bhp 1.6L DDiS 320 model. The company introduced four variants with the former, while three variants were presented with the latter. Maruti also made it clear that it had no intentions to introduce a petrol variant or an automatic one of the S-Cross. RS Kalsi, Executive Director and Head of Sales and Marketing, Maruti Suzuki India Limited (MSIL), while speaking to PTI, said that S-Cross wouldn't be exported to other markets as it has went through several India-specific changes. For those asking, the company and its suppliers have invested Rs. 600 Crores in developing the S-Cross.
Maruti Suzuki has chalked out its long term plan till 2020 and according to this plan, the company tends to sell 2 million units per year. The parent company Suzuki is banking heavily on its Indian subsidiary Maruti to achieve this target. The SUV segment is turning out to be one of the most gold-digging segment in India from past couple of years. Industry consultant IHS Automotive have claimed that SUV sales may touch 1 million mark in the country by 2020. Moreover, it expects the SUV sales to touch the 5,50,000 unit mark this year itself, which is just half of 1 million. Hence, S-Cross stands as an indispensible product for Maruti Suzuki if it wants to touch the 1 millon sales mark by 2020.
The S-Cross is the first product to be retailed through Maruti's NEXA range of premium dealerships. Maruti has already opened 35 NEXA showrooms across the nation, while it intends to take this tally to upto 100 by the end of this financial year. As of now, Maruti has a 45 percent market share in the passenger vehicle division of Indian automobile industry, while the South Korean automajor Hyundai at second spot is way behind, followed by Honda at third position.