With Baleno’s success, Maruti Suzuki will export its premium hatchback product to the European Union. The brand stormed into Europe initially with around 500 units during 1977-78 and it is hard to believe they lasted only till 2006-07. Although, the potential buyers are mainly from non-European markets and to some extent, Suzuki started its exports again by 2008-09, but European exports have not grown since 2010.
With the new Baleno to be exported, Suzuki is looking to hold on to its long lost presence in the European market. Its success will also determine the company’s future export plans and being a part of Suzuki’s global strategy, The soon to commence export plan is their second attempt to reach the European Union. The company has already confirmed that India will be the manufacturing hub for Baleno production, be it a right hand or left hand drive, both the variants will be solely produced in India and the car will be sold in over 100 countries.
The first shipment to Europe is expected to hit potential markets targeted by the company such as France, Denmark, Germany, Netherlands, Italy, Belgium and Spain. Maruti will also be exporting the Baleno to Japan, the home market of Suzuki, which indicates the growing importance of Indian operations in Suzuki’s global growth strategy.
The Euro-spec Baleno will be powered by a 1.0-litre BoosterJet turbo-petrol engine that will deliver 110 bhp of power and 170 Nm of torque. The designs of interior and exterior are likely to remain untouched. The Euro model will feature 6 airbags, Radar Brake Support with an automatic emergency braking and ESP.
Maruti has marked its sales in Asia, Africa, Middle East, Latin America and that’s where their passenger vehicle exports have been growing a lot. And, we believe the company is now planning to earmark its product on the European ground too.