Maruti Vitara Brezza has crossed the 3 Lakh units sales milestone in the country since its launch in March 2016. The Vitara Brezza has achieved this feat in the SUV segment in just 28 months, which is the fastest till date. It had a market share of 43 percent in its segment in 2017-18 in the Indian market. The SUV had average monthly sales of over 12,600 units in past 5 months with growth of more than 25 percent against same period last year. The top-end variants (Z/Z+) contributed to 56 percent of the overall sales of the SUV.
Thanking customers for their overwhelming support for the Vitara Brezza, Mr. R S Kalsi, Senior Executive Director (Marketing and Sales), Maruti Suzuki said: “Vitara Brezza is a breakthrough product, which created disruption in the SUV market. With its sporty and glamourous traits, Vitara Brezza continues to be the most loved SUV despite several new entrants into the segment. The contribution of the top variants in the total sales of Vitara Brezza has zoomed to 56%. This is a testimony to the fact that customers appreciated the refreshed design and innovative features in Vitara Brezza. The Auto Gear Shift has enticed the aspiration of ever evolving customers. We would like to extend our heartiest gratitude to our Vitara Brezza customers and particularly those who have chosen to wait for their loved car.”
In May 2018, Maruti Suzuki introduced the revolutionary two-pedal technology, Auto Gear Shift, with Vitara Brezza. Also, the exterior and interior features were given a makeover. With Vitara Brezza, the company introduced dual-tone colours – a first in its segment. The AMT variants became an instant hit with over 23 percent of fresh bookings. Maruti Vitara Brezza complies with advanced safety regulations, including pedestrian safety, ahead of Government regulation timelines. It comes loaded with new safety features comprising ISOFIX child restraint system, high speed warning alert, dual air bags, ABS with EBD, reverse parking sensors and front seat belt pre-tensioners and force limiters. These features are now standard across all variants of Vitara Brezza.