Maruti Vitara Brezza has crossed 70,000 bookings since the launch on March 9, 2016 in India. The waiting period for the micro-SUV has gone upto 9 months for some variants. Just so you know, Maruti has sold 5563 units and 7832 units of the Vitara Brezza in the months of March and April 2016. Now, the company is planning to ramp up the production of the sub 4-meter SUV to 1 Lakh units at its production facility in Gurgaon.
Maruti had initially planned annual production of 80,000 units for the Vitara Brezza in 2016, but the thundering response compelled the company to rework on the production plans. Overwhelmed with the response, the country's largest automaker decided to increase the production to 1 Lakh units annually, which now has further been scaled upto 1.20 Lakh units to cut down the waiting period. For those concerned, the range-topping ZDi+ and ZDi (O) command a waiting period of 9 months, while other variants LDi, LDi (O), VDi and VDi (O) have a waiting period of around 6 months. It is being learnt that over 50 percent of the Vitara Brezza bookings are for the top-end variants.
RS Kalsi, executive director (Marketing & Sales), Maruti Suzuki India, speaking to AutoCar Professional, revealed that currently 8500 units of Vitara Brezza are being produced at the Gurgaon plant. In addition, the company would launch the sub-compact SUV in Nepal by the end of May 2016. Hence, the exporting process might commence soon for Nepal. The company also has plans to introduce the Vitara Brezza in the Indonesian market later this year. Therefore, the rise in production could help Maruti to deal with the exports as well as cutting down the waiting period in India. Maruti Vitara Brezza is challenged by the likes of Ford EcoSport, Mahindra TUV300 and Mahindra NuvoSport.