Maruti Wagon R has achieved the unique feat of two-million sales mark in cumulative sales after the iconic 800 and Alto. Launched in 1999, the Wagon R continues to feature among the top five best selling cars in the country for the last over 10 years. WagonR scored its first million sales in 2011, nearly 133 months after its launch. However, the hatch scaled its next million sales mark in just 79 months. It comes with several decent features such as dual airbags, multiple fuel options, ABS, premium interiors and acclaimed Auto Gear Shift.
Commenting on the success of WagonR, Mr. R S Kalsi, Senior Executive Director, Marketing & Sales, Maruti Suzuki, said, “Since its inception, WagonR has been ahead of its peers. Its comfort seating, spacious interiors superior fuel efficiency, practicality and pleasure of driving have made it a popular choice. To keep it strong, Maruti Suzuki has systematically upgraded the brand with new design and features. Needless to say WagonR has continued to top the sales chart. Despite intensified competition in small car space, WagonR continues to be the preferred choice of the practical car buyers.” As per the stats released by the company, nearly 45 percent of Wagon R customers have picked it up as their first car.
Close to 20 percent of the Wagon R customers have purchased the car multiple times. While the brand enjoys national appeal, cities such as Delhi, Mumbai, Pune, Bangalore and Ahmedabad have contributed handsomely towards it total sales. Among the news features added, Auto Gear Shift trims account for over 16 percent sales while CNG accounts for over 20 percent sales. Maruti Wagon R had its first facelift in 2003, around four years after the its launch in the Indian market. A year later, the company introduced the WagonR Duo LPG. The 2010 witnessed the launch of new-generation Wagon R with CNG as alternate fuel option, while in 2015, it was equipped with Auto Gear Shift (AGS or AMT) technology and dual airbags & ABS. Recently, Maruti launched a new VXi+ variant of the hatchback.