Marzocchi Suspensions near closedown
Snapshot: Big brands like Ducati,BMW and MV Agusta will be affected due to close down of Marzocchi
The parent company of Marzocchi Suspension, Tenneco have decided to close the Italian firm’s Bologna factory in Zola Predosa. Motorcycle manufacturers from Italy have been notified that the supplies of suspension pieces will no longer be available to them once the co Marzocchi’s stock of forks has been exhausted from supply. Brands like BMW, Ducati, MV Agusta, TM, GasGas, Beta, and AJP will be affected by this news as these are the major brands which utilizes Marzocchi Suspensions. Tenneco initially wanted to close the plant in 2011, but instead through labor negotiations, laid off 50 of the company’s 170 employees. This news also means that Marzocchi will stop delivering suspensions to mountain bike arena as well.
Tenneco decided to leave the suspension business altogether because of the fact that motorcycle side of things has become increasingly competitive over the years, with advancements in motorcycles and electronically adjustable suspension and now semi-active electronic suspension becoming the de facto standard. With time companies like Öhlins, Sachs, and to a lesser extent WP have saturated the OEM market in this regard and it was not possible for Tenneco to invest time and money to make Marzocchi competitive against these other more established brands.
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