Maserati is one such brand, who don't like to brag much about their brand. This relatively low-key, silent brand, though, makes some of the most gorgeous cars in the world, and adding to the list of beauties, Maserati has confirmed that they will launch the Alfieri coupe in 2016, rivalling the Jaguar F-Type, and going by the looks of the car, it surely will be the next chapter in the book of beautiful cars.
The Italian luxury car manufacturer has confirmed the production of the coupe along with the convertible version, which will follow soon. The Company has got its hands full with the Levante SUV, which will also be launched in 2016 and the next generation Granturismo, set to be launched in 2018.
"While we don't expect it to be a big seller we do expect it to anchor all values that are core to Maserati, and have a halo effect in drawing customers to us," said James Cowan, UK marketing director, Maserati. "Coming a year after the launch of the SUV, it can do a job in reaffirming in people's minds all of the values that make Maserati special."
Maserati is hoping to take the game to the next level with a slew of launches within next three years. They are planning to sell 75,000 units by 2018, which will be achieved in a phased manner. The initial target to to complete 40,000 this year and the reach 50,000 units next year. Their hope lies on the new SUV and the F-Type competitor Alfieri.
"While our sales target of 75,000 cars by 2018 is ambitious, it is important that people recognise Maserati's core values of exclusivity and luxury remain. The Alfieri is the perfect car to do that job - it will be as desirable as a Jaguar F-type or Porsche 911 but considerably more exclusive, and as a result special," said Cowan.
Maserati has confirmed that the Alfieri will come with various engine options, starting from an entry-level rear-wheel drive coupe, that will be powered by a 3.0 litre turbocharged V6 engine, producing 404bhp, while the range-topping all-wheel drive version will get options of either a 444bhp or a 513bhp producing unit.
Source : Autocar UK