• The company aims to register almost 40 dealers in Uttarakhand by August 2019
• Maxxis Group targets minimum market share of 15% of India’s two-wheeler tyre market within 5 years
• It also aims to build 5 more facilities in India which will also cater to the 4-wheeler tyre market
Maxxis India today announced the opening of its first dealership in the north Indian region of Garhwal in Uttarakhand. The new distributor is Aryan Enterprises, based in Dehradun. It will connect with dealers spread in all main regions of Garhwal in the hilly state of Uttarakhand.
Speaking on the development, Mr Bing-Lin Wu, Marketing and Retail Sales Head at Maxxis India, said, “Our growth trajectory in the last two years has been significant and the appointment of our first distributor in the Uttarakhand region is yet another milestone in our journey. We feel distributors and dealers have played a pivotal role in our brand growth story so far. As we wish to become India’s most preferred two-wheeler tyre manufacturer, we intend to continue this momentum and amplify our brand presence and customer touch points further with the appointment of new distributors across major locations in India.”
Maxxis India is a subsidiary firm of Maxxis Group - world’s fastest growing tyre company.
Aryan Enterprises is promoted by Mr Azad Singh, who has a variety of business dealerships in Uttarakhand. And Uttarakhand being a booming two-wheeler market provides ample opportunities for Maxxis India and this association will broaden Maxxis’ scope for the region of Garhwal.
Speaking on this association, Mr Azad Singh, Proprietor, Aryan Enterprises, said, “We are very excited about this partnership, Maxxis Tyres’ journey in India has been quite noteworthy and we want to become partners in their growth. With over 2 decades of experience in auto and tyre sector, we have the expertise and synergies to on-board the right channel partners. Our target is to appoint around 40 dealers by August 2019 and we will scale it further as per the demand. We look forward to a longstanding and a fruitful relationship with Maxxis Tyres.”
Over a span of two years, Maxxis Tyres India has established a network of sellers throughout the country with an holistic pan India coverage in order to fulfill its aim of becoming the fastest expanding tyre maker in India. Presently, Maxxis India has grown to 325 cities with more than 1900 sellers registered in very less time.
Moreover, Maxxis focuses on business analytics and digitization, which has lead to successfully setting up the ‘dealer locator’ feature on the website, which guides the buyer to the closest Maxxis Tyre dealer and also allows them to call or get directions to the closest seller partner via Google navigation from the listing on the website.