Mercedes Benz India, in association with Laureus Sport for Good, has announced ace cricketer Yuvraj Singh as a Laureus Ambassador. Laureus Sport for Good supports children and young people, using the power of sport to help them overcome violence, discrimination and disadvantage, proving sport’s ability to change the world. The global organisation supports more than 100 programmes in 35 countries. Mercedes-Benz India will fund developmental programmes for two new NGOs- Naz Foundation and Slum Soccer. In addition Mercedes-Benz India will continue to fund existing Laureus-supported partners Oscar Foundation and YUWA.
Taking pride in the efforts of this association Roland Folger, Managing Director & CEO, Mercedes-Benz India said, “If steered by leaders with the right intent and attitude, sport can be a positive, character-building experience for the youth of a country. As the inventors of the automobile, Mercedes-Benz has always focused on creating a positive influence in the lives of people worldwide. By taking this association forward with our global partner Laureus Sport for Good Foundation, we intend on pursuing our brand philosophy with greater rigour by using the power of sports as a social development tool. By bringing on board two more reputed organizations–NAZ Foundation and Slum Soccer, we are hopeful of seeing greater opportunities to realize the hidden potential of the youth of this country.”
New Laureus Ambassador and renowned international cricketer Yuvraj Singh, commented, “It’s an honour for me to join the Laureus Family here in India and to see first-hand the great work being done to help young people overcome challenges in their lives. I’m a firm believer in the power of sport and its incredible ability to change lives, it changed mine and I’m looking forward to helping Laureus in their goal to improve many more in the future.” Yuvraj, a leading Indian sportsman, will provide inspiration for a positive change, by helping young people understand the true value of sport. Mercedes-Benz India wants to benefit children and adolescents through their potential for sports; it was this belief that led Daimler AG to support the launch of Laureus Sport for Good more than 15 years ago.