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Mercedes Benz Emerges As Numero Uno Luxury Automaker in India

Mercedes Benz Emerges As Numero Uno Luxury Automaker in India

Snapshot: Mercedes Benz has emerged as the numero uno luxury automaker in the Indian market for the fourth year in a row by selling 15,538 units in 2018.

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Mercedes Benz has emerged as the numero uno luxury automaker in the Indian market in 2018. The company has recorded its best ever sales in the country and retained the crown of India's number one luxury automaker for the fourth year in a row. The German luxury automaker sold a record 15,538 units between January-December, 2018 as compared to 15,330 units sold in Jan-Dec 2017, there by registering a growth of 1.4 percent. 2019 marks the 25th year of Mercedes-Benz in India and it plans to launch a total of 10 new products during the year to celebrate the milestone.

Mercedes Benz India will start 2019 by launching the V-Class on January 24!

Speaking on this occasion, Mr. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India said, “We are satisfied with our sales performance in 2018 despite facing strong macro-economic headwinds in H2, resulting in low consumer sentiment that posed significant sales challenges. We however made a strong comeback in the Q4 period and were able to achieve a year-on-year growth. We are excited that we introduced new products and technologies in the market including India’s first BS VI car two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D. Power CSI & SSI studies. Our product offensive strategy combined with our carefully crafted customer service and financial programmes bore fruits and helped us in winning over more customers to the brand, than ever before. We are also delighted to have crossed the mark of selling 15,000 units annually for the second consecutive year which underlines the trust and the loyalty of our customers across markets.”

This is the second year in a row that Mercedes-Benz India has crossed 15,000 units of sales. The growth was primarily driven by Long Wheelbase E-Class sedan, which continued to remain the single highest selling model for the brand in January-December 2018 period. Similarly, the C-Class sedan and the CLA continue to remain on top of Mercedes-Benz customer preference, with the E-Class breaking a new record in the mentioned period. The SUVs comprising the GLA, GLC, GLE and the GLS maintained their momentum, with the GLC remaining as the most popular SUV. Similarly, the high performance AMG models also sustained their momentum in the performance segment from last year, particularly spear headed by the overwhelming response to the AMG E 63 S, the AMG GLE 43 Coupe and AMG GLC 43 coupe.

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